Casinos Step Up with "Player-Centric" Gaming Systems: Aristocrat's PlayerMax Leads the Way
Aristocrat's PlayerMax Casino Management System to Showcase at IGA Transformed: Exhibition Version
Ted Keenan, VP of Product Management at Aristocrat Interactive Gaming Systems, is gearing up for the Indian Gaming Association Tradeshow and Convention. And he's bringing something special to the table - the revolutionary PlayerMax.
But what's the scoop on this new casino management system?
PlayerMax is all about putting the player first - creating a tailored, engaging experience for each gambler. According to Keenan, it's about delivering value beyond the development cost. Some players might relish a comp at the bar, while others prefer a free-play offer. PlayerMax ensures that the perceived value of those perks exceeds the actual cost, making every player feel like a VIP.
Keenan calls PlayerMax an extension of existing communication channels, reaching players "at the right time on the right device." In today's tech-savvy world, many players prefer to communicate via mobile devices. With PlayerMax, communication comes in the form of updates on new games, personalized offers, access to free-play games, upcoming events, and more.
What's more, players can use the PlayerMax app as a virtual player's card for seamless enrollment. Identity verification processes have been streamlined, cutting down on waiting times and frustration. The faster enrollment process benefits both the players and the operators, with reduced lines, labor savings, increased loyalty, and mobile app adoption.
Harina, Senior Product Manager Loyalty Solutions at Aristocrat Interactive Gaming Systems, reveals that rewards and perks are almost immediately accessible with PlayerMax upon app sign-up or property visit. Players can enjoy cashless and cardless play, property navigation, account management, and more - all without the need for a physical player's card or cash.
Operators stand to gain from PlayerMax too, with increased operational productivity and seamless communication. The operator's dashboard allows access to mobile app data and reports, emphasizing digital efficiency and resource utilization.
In short, PlayerMax is a player-centric system that's all about creating a unique, personalized gaming experience that caters to each player's behavior and preferences, while offering real-time feedback, targeted rewards, and a seamless, cashless gaming experience for maximum engagement and enhanced operational efficiencies.
- Aristocrat's PlayerMax, leading in the market for casino management systems, engages players with personalized offers, updates, and free-play games through mobile devices, providing a seamless enrollment process and enhanced operator efficiency.
- The PlayerMax app serves as a virtual player's card, empowering players with cashless and cardless play, property navigation, and account management, while simultaneously offering operators increased operational productivity and streamlined communication.
- Regulators may find PlayerMax particularly appealing as it ensures the perceived value of rewards and perks exceeds the actual cost, maintaining a focus on responsible gaming and player satisfaction, as envisioned by Aristocrat Interactive Gaming Systems.
