All33's Innovative Chairs Gain Traction After Shark Tank Snub
All33, an innovative chair company, has gained traction since its appearance on Shark Tank, despite its founders leaving the show without a deal. The company, founded by Dr. Dennis Colonello and Jim Grove, has amassed $4 million in annual revenue and a loyal customer base.
All33 chairs are designed with a unique sit-in motion technology that mimics the natural movement of walking. This patented feature engages all 33 vertebrae, promoting better posture, relieving back pain, and improving blood flow. The chairs have proven popular due to their comfort and health benefits, with no backache issues reported among users.
Bing Howenstein, a 5% owner of All33, appeared on Shark Tank seeking an investment of $500,000 in exchange for 2.5% equity. Despite the Sharks' interest in the innovative technology, they were skeptical of the company's $20 million valuation. Howenstein left the show empty-handed, but All33's success since then speaks to the chairs' appeal.
All33 chairs, with their unique sit-in motion technology, have found a market despite not securing investment on Shark Tank. The company's founders, Dr. Dennis Colonello and Jim Grove, have built a customer base and achieved $4 million in annual revenue, proving the chairs' value and potential.