AI Searches are Now Prevalent. Is Your Business Visible Amongst Them?
It's July 14th, 2025, and in the bustling heart of Clerkenwell, London, creative agency KOTA is making waves in the B2B tech, software, and SaaS sector. Emily, a skilled writer at KOTA, is here to share some valuable insights on crafting effective briefs for web design and development projects.
In this article, we'll delve into the importance of well-structured briefs, discussing how they can help avoid miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency. We'll also explore the role of AI at KOTA, brand authenticity in an AI-driven world, creative websites for design inspiration (2025 update), and a project named UPP.
KOTA's latest project involves the redesign of Incentive Games' website, offering a fresh, cinematic web experience that's sure to captivate users. Unfortunately, the search results do not provide any information on who was commissioned for the development of Incentive Games' new website in 2025.
However, we can share that KOTA specialises in Creative Web Design, Web Development, Branding, and Digital Marketing. Their expertise has even extended to crafting a cinematic web experience for a Hollywood powerhouse.
To help you start crafting better briefs, we've made a free brief template available for download. By using this template, you'll be well on your way to ensuring your projects run smoothly and your vision is effectively translated into reality.
So, whether you're a seasoned professional or just starting out, this article is a must-read for anyone looking to streamline their project workflow and create stunning, effective websites.
Don't forget to share this article on LinkedIn and Facebook, and feel free to reach out to KOTA at hello@our website.co.uk for more information or to discuss your next project. Let's craft better briefs together!
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