AI Revolutionizes E-commerce: Novi, PayPal, Ordoro & More Unveil Innovations
Novi has introduced Shopping Optimizer, an AI-powered tool aiding merchants in showcasing products backed by verified data. Meanwhile, PayPal has agreed to sell $7 billion of its buy-now, pay-later receivables to Blue Owl Capital. Elsewhere, Ordoro and Cartology have joined forces to offer Amazon sellers streamlined growth opportunities. Klaviyo has unveiled AI-driven agents for marketing and customer service, while Zoovu has enhanced its AI shopping assistant, Zoe. ChatGPT has launched Instant Checkout for Etsy sellers, and Mercado Libre is expanding into the B2B market. Pinterest is testing new ad placements, and Epik LLC, the company behind a website builder with e-commerce capabilities, has merged with NameSilo. OpenAI is opening up Instant Checkout's technology, and PayPal Honey is transforming its coupon finder with AI-recommended products.
Novi's Shopping Optimizer uses AI shopping assistants to provide merchants with verified product information, helping them make informed decisions. PayPal's agreement with Blue Owl Capital involves selling $7 billion of its buy-now, pay-later receivables over two years.
Ordoro and Cartology's partnership combines front-end optimization with backend fulfillment, offering Amazon sellers comprehensive growth opportunities. Klaviyo's Marketing Agent and Customer Agent use AI to autonomously manage marketing and customer service tasks.
Zoovu has made its AI shopping assistant, Zoe, more composable and modular, integrating it into the entire shopping journey. ChatGPT's Instant Checkout enables direct purchases from Etsy sellers within chat conversations.
Mercado Libre is expanding into the B2B market with Mercado Libre Negocios, simplifying wholesale buying and selling in Latin America. Pinterest is previewing Top of Search ads, appearing in the top 10 search result slots and Related Pins.
Epik LLC, the company that developed a website builder with e-commerce capabilities, has merged with NameSilo. OpenAI is exposing the technology behind Instant Checkout to allow more merchants and developers to build integrations. PayPal Honey is transforming its coupon finder into a value-focused commerce intelligence platform with AI-recommended products.
These developments indicate a growing trend of AI integration and innovation in e-commerce, with companies like Novi, Klaviyo, Zoovu, and PayPal Honey leveraging AI to enhance shopping experiences and provide merchants with valuable tools. Mercado Libre's expansion into the B2B market and Pinterest's new ad placements also signal evolving strategies in the competitive e-commerce landscape.
