AI-powered SoundHound set for in-car dialogue during NVIDIA GPU GTC event
In the bustling tech scene of San Jose, Calif., SoundHound AI made a significant impact at the 2025 NVIDIA GPU Technology Conference (GTC). The company unveiled its latest advancements in voice AI technology, with a focus on enhancing the in-car experience through the SoundHound Chat AI platform [2][5].
The platform, which integrates generative AI capabilities with voice recognition, promises to deliver a more natural, conversational, and intelligent voice assistant for vehicles. Key features include seamless voice interaction, natural language understanding, and deep integration within automotive systems, aiming to transform how drivers and passengers engage with their cars using voice commands.
SoundHound's collaboration with NVIDIA extends beyond the automotive sector. The partnership integrates NVIDIA AI Enterprise software, which supports the deployment of advanced AI models efficiently on NVIDIA hardware. This synergy allows SoundHound to leverage powerful AI computing infrastructure to improve the responsiveness and capabilities of its voice AI solutions in automotive environments [2].
The company's ambition is to enable drivers to control vehicle functions, access infotainment, and interact with connected services through sophisticated voice AI, thereby reducing distractions and enhancing safety. The AI assistant supports multiple languages and is already deployed in various car brands worldwide, including Lucid and Kia, demonstrating their commitment to global automotive integration [2].
However, SoundHound's technology is not limited to the automotive sector. It is also being used in thousands of restaurant and retail locations, where it powers an AI-driven drive-thru ordering system [1]. This system, deployed at thousands of locations, enables customers to place hands-free orders from popular restaurant brands using voice commands.
Moreover, SoundHound is set to debut the first in-car voice commerce ecosystem, allowing automakers to offer enhanced voice interactions without relying on cloud connectivity. This development is a testament to SoundHound's specialisation in conversational AI and its commitment to delivering innovative solutions across various sectors, including automotive, smart devices, and enterprise AI applications [3].
At Booth #1842, SoundHound AI will present its latest innovations, demonstrating how voice technology is reshaping the in-car experience. Visitors will also have the opportunity to witness the AI-powered drive-thru ordering system in action [4]. SoundHound's technology, embedded in millions of devices and vehicles worldwide, represents new revenue opportunities for automakers and retailers, signifying a promising future for voice AI technology.
References: [1] "SoundHound's Drive-Thru Voice Ordering System." (n.d.). Retrieved from https://www.soundhound.com/products/drive-thru [2] "SoundHound AI Showcases Next-Generation In-Vehicle Voice Assistant at NVIDIA GTC 2025." (2025, March 17). Retrieved from https://www.soundhound.com/news/soundhound-ai-showcases-next-generation-in-vehicle-voice-assistant-at-nvidia-gtc-2025 [3] "SoundHound AI Unveils In-Car Voice Commerce Ecosystem." (2025, March 18). Retrieved from https://www.soundhound.com/news/soundhound-ai-unveils-in-car-voice-commerce-ecosystem [4] "SoundHound to Demonstrate Voice Technology at NVIDIA GTC 2025." (2025, March 19). Retrieved from https://www.soundhound.com/news/soundhound-to-demonstrate-voice-technology-at-nvidia-gtc-2025 [5] "SoundHound AI and NVIDIA Collaborate to Improve Voice AI Solutions in Automotive Environments." (2025, March 20). Retrieved from https://www.soundhound.com/news/soundhound-ai-and-nvidia-collaborate-to-improve-voice-ai-solutions-in-automotive-environments
- SoundHound's technology, initially developed for the automotive sector, has expanded its reach and is now being used in thousands of restaurant and retail locations,likewise integrated into various car brands worldwide, demonstrating its wide-ranging application across diverse industries, such as finance and transportation.
- The synergy between SoundHound's voice AI technology and NVIDIA's AI Enterprise software transcends the automotive industry, with potential applications in finance and technology sectors, as the collaborative effort focuses on maximizing AI computing power to deliver advanced solutions in numerous fields.
