Advertising Purchase Streamlining in Africa Proposed by Midiarack
Simplifying Media Buying in Africa: Midiarack Launches in Ghana
In an effort to revolutionise the media buying landscape across Africa, Midiarack is set to launch in Ghana this June. This innovative digital marketplace aims to provide a unified platform for businesses to discover, compare, and book a diverse range of advertising spaces, from billboards and digital screens to radio, podcasts, print, online channels, and influencer promotions [1].
Founded by Kwabena Sarpong, Midiarck is poised to become Africa's biggest marketplace for all types of media spaces [2]. Sarpong, recognising the tedious nature of media buying for campaigns, believes that Midiarack will bring transparency and ease to the industry [3].
For small businesses and decentralised marketing teams, Midiarack promises to streamline the traditionally complex and fragmented process of media buying. By offering an easy-to-use online platform to discover and compare diverse advertising options in one place, businesses can efficiently manage their media campaigns without the need for intermediaries [2].
Midiarack also provides direct access to affordable and scalable media placements that cater to different budgets and marketing needs, enabling smaller or distributed teams to promote effectively across multiple channels and locations [2]. This centralised approach makes media buying more accessible, transparent, and efficient for businesses seeking to reach audiences across Africa.
In preparation for its launch, Midiarack is onboarding media owners and building a waitlist of advertisers. The company also plans to expand to other African markets within the next 18 months [4]. In addition, Midiarack offers a streamlined dashboard for media buying, making it as easy as ordering groceries online [5].
With Midiarack, the media buying industry in Africa is set to experience a significant shift towards transparency, speed, and accessibility, making it easier for businesses to connect with their target audiences and drive growth.
- Midiarack, a new digital marketplace in Ghana, is expected to redefine Africa's media buying landscape, offering businesses an easy-to-use platform for finance management, enabling them to efficiently budget for diverse advertising options that span across lifestyle, business, technology, and more.
- Onboarding media owners and building a waitlist of advertisers, Midiarack is set to bring a technology-driven solution to the media buying industry in Africa, streamlining the process and providing access to affordable and scalable media placements for businesses of all sizes, fostering growth and reaching their target audiences effectively.
