Advertising Giants Mother, Mediahub, and TBWA's EG+ Tapped as Dow Jones' Global Agency Partners
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Dow Jones, the powerhouse behind The Wall Street Journal, Barron's, and MarketWatch, among others, has shaken things up by tapping three new agency pals - Mother, Mediahub, and TBWA Worldwide subsidiary EG+. This decision comes after a thorough review launched back in March.
The review touched on all consumer brands under the Dow Jones umbrella, along with its business intelligence assets including Factiva, Risk & Compliance, and OPIS. This move marks the end of an almost decade-long partnership with The&Partnership and mSix&Partners, the media agency duo backed by both The&Partnership and WPP’s GroupM.
Creative powerhouse, Mother, has been handed the reins and tasked with managing Dow Jones' creative, brand, and design strategies. Meanwhile, IPG Mediabrands' Mediahub will handle Dow Jones' media strategy and media innovation initiatives. An in-house team will take care of media activation duties.
While the reasons behind Dow Jones' selections aren't explicitly clear, it's likely they were swayed by factors such as creative capabilities, strategic alignment, pricing, and the ability to meet specific marketing or advertising objectives. It's also plausible that these agencies offered innovative ideas and solutions that set them apart from competition. However, without access to exclusive insider information, we can only speculate.
In this new business development, Dow Jones might have selected agencies like Mother, Mediahub, and TBWA Worldwide subsidiary EG+ due to factors such as creative capabilities, strategic alignment, pricing, and the ability to meet specific marketing or advertising objectives. The chosen agencies might have also offered innovative ideas and solutions that set them apart from their competitors in the realm of finance, business, and technology.
