Adsterra's Future Prospects in iGaming Advertising, as Outlined by Gala Grigoreva
At the buzzing SiGMA Africa 2025 conference in South Africa, Gala Grigoreva, Adsterra's Chief Marketing Officer, dropped some juicy insights about Adsterra's escalating dominance within the global advertising and iGaming industries. She chatted it up with Jeremiah Maangi, CEO of iGaming AFRIKA, dishing the dirt on Adsterra's ambitions, its tech improvements, and its schemes to intensify collaboration across the African continent.
Adsterra, a heavyweight in the digital advertisement landscape, deals with the buying and selling of online traffic. With a strong foothold in the iGaming industry, this player is acclaimed for being a primo source of top-notch, conversion-drive traffic. Grigoreva spilled the beans on their existing collaborations, stating, "We're already working alongside well-known names, like MelBet, MozzartBet, 1Win, 1XBet, and we're pumped to hook up with even more local operators."
Beyond their impressive client roster, Adsterra's edge is their attention to quality and transparency. Grigoreva underscored, "You can buy a ton of worldwide traffic, and it'll be spotless and high-performing." This trust in their offerings is built on Adsterra's cutting-edge anti-fraud system, boasting a multilayer protection strategy that guarantees clients receive only premium traffic for their campaigns.
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A notable highlight Grigoreva stressed was Adsterra's deep iGaming expertise. Advertisers teaming up with Adsterra don't merely nab advanced tech; they also reap the benefits of a specialized squad. "We've got managers who possess strong iGaming know-how. Alongside an advanced software platform, you gain access to experts through our partner care system," Grigoreva remarked.
At the core of Adsterra's operations lies technology. Their platform lets advertisers buy traffic via a CPM model, but they cater to the iGaming industry's preference for CPA optimization. Grigoreva explained their in-house solutions, "You can grab traffic on a CPM model, but optimize using our CPA goal optimization tool." This flexibility enables advertisers to drive deposits and conversions more efficiently, ensuring a better bang for their buck.
Crucially, Grigoreva emphasized that Adsterra's technologies are self-made, offering unique customization options that many third-party platforms can't match. "That's our own tech we're rocking," she said proudly when asked about their technical infrastructure.
With its mix of clean, top-notch traffic, a bombproof anti-fraud system, knowledgeable account management, and custom in-house technology, Adsterra's clearly gunning to be a must-have advertising partner for iGaming operators and affiliate marketers worldwide. As they plant their flag in Africa, Grigoreva and her team are all fired up about building long-lasting relationships with international titans and emerging local brands.
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- Adsterra, a notable figure in the digital advertisement landscape, is intensifying its collaborations with iGaming operators, including MelBet, MozzartBet, 1Win, 1XBet, and is excited to partner with more local brands in Africa.
- Grigoreva, Adsterra's Chief Marketing Officer, highlighted that Adsterra's edge lies in its advanced technology and specialized squad, offering advertisers access to iGaming experts through their partner care system.
- Adsterra's technology platform allows advertisers to buy traffic via a CPM model, optimized using a CPA goal optimization tool, catering to the iGaming industry's preference for CPA optimization.
- Adsterra's technological infrastructure is self-made, offering unique customization options that many third-party platforms can't match, ensuring its status as a must-have advertising partner for iGaming operators and affiliate marketers worldwide.
