Adopts a New Category for 'Creative B2B' Endeavors in the 2022 Cannes Lions Awards
The Cannes Lions International Festival of Creativity is set to return as an in-person event in June 2022, following two years of remote events. This year, the festival has introduced a new category - the Creative B2B Lions - to recognise excellence in creative business-to-business marketing communications.
The Creative B2B Lions category focuses on campaigns and work that deliver outstanding creativity and business impact specifically for B2B brands. This new category bridges the gap between traditionally consumer-focused awards and the distinct nuances of B2B marketing, honoring creative excellence in industries such as technology, manufacturing, finance, and professional services.
The criteria for the Creative B2B Lions award include creativity and innovation in addressing a business audience, effectiveness in meeting campaign objectives and driving business results, clear demonstration of insights and strategy tailored to B2B buyers, and the use of various media and channels to engage professionals and decision-makers.
Philip Thomas, chairman of Cannes Lions, has shared updates regarding the 2022 festival but the specific details about the changes made to the Media Lions and Creative eCommerce Lions categories have not been disclosed. Similarly, the reasons behind these changes are not detailed in the available information.
The Creative B2B Lions will be awarded for innovative and effective work targeted at businesses, not consumers. The Creative eCommerce Lions category has also been updated for the 2022 festival, but the specific changes have not been detailed.
For precise criteria, such as entry requirements, judging parameters, and submission guidelines from the 2022 launch, official Cannes Lions materials or press releases from that year would be the authoritative source. However, such detailed specifics were not included in the available search results.
The Media Lions category has undergone changes for the 2022 festival, but the specifics have not been detailed. The Creative B2B Lions category is a new addition to the festival this year, marking a significant shift in recognising and celebrating B2B creativity.
The Cannes Lions International Festival of Creativity is a global celebration of creativity in communications and this year's event promises to be an exciting one with the introduction of the Creative B2B Lions category. Stay tuned for more updates as we approach the festival in June.
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