Addressing inefficiencies within Pakistan's food and agricultural supply chain, Tazah secures $2 million in pre-seed funding.
In the heart of Pakistan's bustling city of Lahore, a new venture is making waves. Tazah, a business-to-business fresh produce marketplace, is leveraging technology to revolutionise the agricultural supply chain[1].
Founded by former Careem executives Abrar Bajwa and Mohsin Zaka, Tazah aims to solve inefficiencies in the local agriculture space and add financial solutions for farmers and other stakeholders[1]. The startup is currently serving around 300 businesses and individual sellers in Lahore, offering ginger, garlic, tomatoes, and onions, with plans to expand its product portfolio[1].
Investors are excited about Tazah's mission. Tito Costa, a partner at Global Founders Capital, expressed his excitement about Tazah's potential to transform the Pakistani agricultural supply chain[1]. Faisal Aftab, Co-Founder & Managing Partner of Zayn Capital, believes Tazah's founders have the right mix of experience to tackle pricing issues in the fresh produce value chain[1]. The startup was co-led by Global Founders Capital and Zayn Capital in a pre-seed round, raising $2 million[1].
Tazah's digital tools connect various stakeholders in agriculture, facilitating smoother transactions, better market access, and transparent pricing[1]. This addresses challenges like fragmented markets, lack of supply chain visibility, and inefficiencies in produce distribution. The startup uses a managed marketplace model to guarantee the quality of the produce[1].
The agriculture and food supply chain in Pakistan represents a $60 billion opportunity[1]. Technology deployed by Tazah could have a significant impact on a sector in Pakistan that needs digitization and modernization[1]. The startup's ambitions for scaling their technology and possibly expanding their market reach, both locally and beyond, are suggested by their inclusion among Pakistan’s top startups and investors’ focus[1].
The author of the article, Sami Awa, highlights Tazah's plans to use the funds to expand to different cities of Pakistan, build its tech, enhance the product portfolio, and set up the foundation to improve the access to capital for farmers[1]. The article was published in our x section, shedding light on Tazah's mission to empower farmers, retailers, and consumers with fairer price discovery[1].
[1] Source: [Link to the original article when available]
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