Aampe Raises $7.5M for AI-Driven User Engagement
Aampe, an AI-native user engagement platform, has secured $7.5 million in pre-Series A funding, led by Matrix Partners India and Peak XV Partners. The company, founded in 2020, has now raised a total of $9.3 million.
Aampe uses agentic AI to personalize communication and drive user engagement. It serves over 50 million users each month, delivering results for diverse customers like HAAT, IntelyCare, PayU, Swiggy, and ZALORA. The platform automates marketing processes such as content creation, experimental design, and conversion tracking to boost user engagement and conversion rates.
The funding round was led by Matrix Partners India, a Bengaluru-based venture capital firm focusing on consumer technology, B2B commerce, enterprise, and fintech sectors. Peak XV Partners, also based in Bengaluru, invested alongside Matrix. Peak XV was founded in 2006 and focuses on consumer products and services, technology, and healthcare sectors.
Aampe plans to use the funds to support product development and accelerate its global expansion. The company's innovative use of AI to enhance user engagement has attracted significant investment, positioning it for growth in the competitive user engagement platform market.
