A new camera model surpasses the popularity of the stylish Fujifilm X100VI in the market, signifying a shift in consumer preference.
The Fujifilm X-Half, also known as the X-HF1, has recently captured the attention of photography enthusiasts worldwide, particularly in Japan, where it has become the best-selling camera model at major retailers like Map Camera in June 2025. This notable achievement surpasses the trendy Fujifilm X100VI, according to the Japanese retailer's monthly rankings.
The X-Half, announced in late May 2025 and shipped globally from June 12, 2025, offers three colour options: silver, charcoal, and black. Despite mixed critical reviews, citing its small 1-inch sensor and limited features such as no RAW shooting and a modest burst mode, users have embraced the camera's retro, film-inspired shooting experience and compact design.
The strong sales of the X-Half have resulted in pre-orders exceeding initial shipments, leading to ongoing shortages and waiting lists, suggesting high demand. Priced at around $849 USD, the X-Half offers a unique niche appeal as a mid-range compact camera. Its specifications include a 17.7MP 1-inch BSI CMOS sensor, a fixed 32mm equivalent f/2.8 lens, a fixed 2.4-inch touchscreen, optical viewfinder, and modest video capability (1080p at 24fps).
In comparison, the Fujifilm X100VI, an APS-C sensor fixed-lens compact camera, is currently second in sales behind the X-Half. Despite continuous popularity since its launch and similar supply shortages, the X-Half's surge in popularity is attributed more to its novel user experience and fashionable design rather than traditional specs superiority.
The X-Half's success extends beyond the X100VI, as it has also outperformed other popular Fujifilm cameras like the X-M5 in recent sales rankings at Japanese stores. This success indicates a robust market appetite for distinctive compact cameras themed around a nostalgic, analog-style shooting experience.
In conclusion, the Fujifilm X-Half is currently one of the most popular and best-selling Fujifilm camera models worldwide, particularly in Japan. Its success is largely due to its unique film-like user experience, design appeal, and solid value at its price point, despite being less feature-rich compared to some models. Both the X-Half and the X100VI face ongoing supply constraints due to high demand.
- News headlines feature the Fujifilm X-Half, the latest best-selling camera model at Map Camera in Japan for June 2025.
- Trend watchers are captivated by the X-Half, also known as the X-HF1, which became the top-selling camera globally from June 12, 2025.
- Despite mixed reviews from critics, the compact X-Half has gained a strong user base with its retro design, 1-inch sensor, and limited features.
- Consumers can now own the Fujifilm X-Half, a unique mid-range camera priced at around $849 USD, offering a fixed 32mm lens, a touchscreen, optical viewfinder, and modest video capability.
- The Fujifilm X100VI, another popular camera model, slides to second place in sales behind the X-Half. Its sales remain high due to its stylish design and continuous popularity, though its surge in popularity predominantly stems from the X-Half's novel user experience.
- In comparison to cameras like the X-M5, the X-Half has performed exceptionally well in Japanese sales rankings, indicating a growing preference for compact, film-inspired cameras offering a distinctive shooting experience.
- Both the Fujifilm X-Half and X100VI face ongoing supply constraints as a result of their popular demand, demonstrating the strength and resilience of the compact camera market fond of modern yet nostalgic shooting experiences.
