"2022 Cannes Lions Introduces 'Creative B2B' Category for Advertising Recognition"
In an exciting announcement, Philip Thomas, Chairman of Cannes Lions, has shared updates about the upcoming 2022 festival. After two years of remote programming, the festival is set to return to an in-person format in June 2022.
Among the changes, a new category, the Creative B2B Lion, has been announced. This category is dedicated to b-to-b marketing, marking a significant shift in the focus of the prestigious event. The Creative B2B Lions category is part of the Cannes Lions International Festival of Creativity and will honor innovative, effective work created for businesses looking to attract other businesses.
The Creative B2B Lions category is not focused on consumer customers, making it a unique addition to the festival's wide range of categories, which include Film, Print & Publishing, Outdoor, Health & Wellness, and more. The category has been "several years in the making," reflecting the thorough planning and consideration that goes into its introduction.
However, further details about the criteria for this new category, such as judging processes and submission requirements, have not been disclosed at this time. For the most accurate and detailed information, it would be best to consult the official Cannes Lions website or contact their support team directly.
In addition to the Creative B2B Lions, changes have also been made to the Creative eCommerce Lions and Media Lions categories for the 2022 festival. Unfortunately, no further information about these updates was provided in the current announcement.
Cannes Lions is an annual event that celebrates creativity in advertising and marketing. It is a global gathering of the advertising and marketing community, where industry professionals come together to learn, network, and celebrate the best work in the industry. The festival offers a unique opportunity for participants to showcase their work, gain recognition, and connect with industry leaders.
For specific details about any new B2B-focused categories, it would be necessary to check the official Cannes Lions website or contact the festival organizers directly. The festival is scheduled to be an in-person event in June 2022, marking a much-anticipated return to the vibrant and inspiring atmosphere of the French Riviera.
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